2016 Toyota Prius

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Beyond Possible: Fun to Drive

THE ALL-NEW 4TH GENERATION 2016 PRIUS LIFTBACK REWRITES THE RULEBOOK IT CREATED.

Why buy a 2016 Toyota Prius?

Revolutionary exterior design. Upgraded interior features. Reliable hybrid system. Advanced convenience features and technology. Top-of-the-line drive dynamics. New Toyota Safety Sense P (TSS-P). These phrases only begin to describe the numerous enhancements made to the all-new 2016 Prius.

Defying Convention

As the first vehicle on the Toyota New Global Architecture (TNGA) designed to enhance product appeal through an integrated approach to powertrain components and vehicle platforms, the 4th generation Prius receives a new double wishbone rear suspension and lower center of gravity height, which both contribute to the enhanced handling, stability and driving dynamics of the next generation Prius.

Fun Fact - the Toyota emblem on the 2016 Prius is the same height from the ground as the Scion emblem on the FR-S.

Anything but Expected

Prius Two receives a Nickel-Metal Hydride Battery while the remaining 5 models receive a Lithium-Ion Battery. EPA estimated fuel economy for Prius Two Eco is 58 city/53 highway/56 combined and all other 5 models have an EPA estimated fuel economy of 54 city/50 highway/52 combined. Prius delivers the highest mileage of any vehicle without a plug-in on the road today.

Cargo capacity in the 2016 Prius increased from 21.6 cubic feet to 24.6 cubic feet on models with a spare tire and to 27.4 cubic feet on Prius models receiving a tire repair kit.

Still Ahead of Its Time

Standard on Touring models and available as part of the Advanced Technology Package available on Prius Three and Prius Four, Toyota Safety Sense P (TSS-P) includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Automatic High Beams, and Dynamic Radar Cruise Control. A Toyota First, Full-Speed Dynamic Radar Cruise Control is currently only available on the MY16 Prius under TSS-P. Additionally, Lane Departure Alert on the MY16 Prius includes Steering Assist.

While Dynamic Radar Cruise Control disengages under 25 miles per hour, Full-Speed Dynamic Radar Cruise Control under certain circumstances is designed to operate between 0 to 110 miles per hour. Once the vehicle directly in front of the Prius moves forward, the Prius driver needs only to press down on the accelerator pedal and Full-Speed Dynamic Radar Cruise Control will resume. Full-Speed Dynamic Radar Cruise Control may enable low speed following, speed matching, stopping, and acceleration/deceleration to a preceding vehicle.

Lane Departure Alert on the 4th generation Prius also comes with Steering Assist. When Steering Assist is enabled, if the system determines that the vehicle is on a path to unintentionally depart from a lane with visible white and yellow lane markers, the system will provide small corrective steering inputs to the steering wheel for a short period of time to help keep the vehicle in its lane.

Available Intelligent Parking Assist with Intelligent Clearance Sonar, standard backup camera, available Qi wireless charging, Standard Siri Eyes Free and available Entune Premium JBL Audio with Integrated Navigation and App Suite with 10 JBL GreenEdge speakers in six locations are just some of the enhanced technology features available on the all-new 2016 Prius.

What's New on the Toyota Prius for 2016?

Grade Strategy

• Prius Two has 15-in. alloy wheels with full wheel covers, fabric-trimmed front seats, a temporary spare tire and a nickel-metal hydride battery

• Prius Two Eco has 15-in. alloy wheels with two-tone wheel covers, fabric-trimmed front seats, a tire repair kit, a lithium-ion battery and custom Eco badge but does not have an intermittent rear window wiper

• Prius Three has 15-in. alloy wheels with two-tone wheel covers, fabric-trimmed front seats, a temporary spare tire and a lithium-ion battery

• Prius Three Touring has 17-in. alloy wheels, SofTex-trimmed front seats, a temporary spare tire, a lithium-ion battery, integrated LED fog lights, LED accent lamps and Toyota Safety Sense P (TSS-P)

• Prius Four has 15-in. alloy wheels with two-tone wheel covers, SofTex-trimmed front seats, a tire repair kit, and a lithium-ion battery

• Prius Four Touring has 17-in. alloy wheels, SofTex-trimmed heated front seats, a tire repair kit, a lithium-ion battery, integrated LED fog lights, LED accent lamps and Toyota Safety Sense P (TSS-P)

Drive Dynamics

• 2016 Prius is the first global vehicle to implement Toyota's New Global Architecture (TNGA)

• New double wishbone rear suspension

• Enhanced electric power delivery for improved low-speed throttle response

• Lowered center of gravity height by 0.94-in.

• Lowered coefficient of drag to 0.24

• Increase of 60% in body torsional rigidity

• Increased the amount of high-tensile strength steel

• 20% reduction in parasitic losses

• The engine has a maximum thermal efficiency of 40%

• First Prius liftback to offer 2 battery options: nickel-metal hydride battery or lithium-ion battery (grade specific)

Exterior

• New Colors: Hypersonic Red (3T7), Blue Crush Metallic (8W7), Midnight Black Metallic (218) and Magnetic Gray Metallic (1G3)

• Bi-LED projector low- and high-beam headlights (low- and high-beam in a single lamp) with auto on/off feature (auto off only feature on Prius Two)

• Integrated LED fog lights and LED accent lights (Prius Three Touring and Prius Four Touring)

• LED tail and stop lights

• 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires (Prius Two)

• 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires (Prius Two Eco, Prius Three and Prius Four)

• 17-in. 5-spoke alloy wheels with P215/45R17 tires (Prius Three Touring and Prius Four Touring)

• Color-keyed roof-mounted shark-fin antenna

• Power tilt/slide moonroof with sliding sunshade (Available as part of the Advanced Technology Package available on Prius Three and Prius Four)

Interior

• 4.2-in. Color Dual Multi-Information Display with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, Climate Control, Driver support systems, audio system content, and navigation system content

• Full-Color Head-Up Display (HUD) with speedometer, navigation3 and Hybrid System Indicator (Available as part of the Advanced Technology Package available in Prius Three and Prius Four)

• Qi-compatible wireless smartphone charging4 with charge indicator light (Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Black center console with armrest and storage compartment, white accent on steering wheel and shifter (Prius Two and Prius Two Eco)

• White center console with armrest and storage compartment, white accent on steering wheel and shifter (Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Cargo area lightweight tonneau cover (Prius Two, Prius Two Eco, Prius Three, Prius Three Touring)

• Cargo area tonneau cover (Prius Four and Prius Four Touring)

• Two front and two rear cup holders; two front and two rear bottle holders

• Smart-flow climate control system with pollen filtration

• Entune Audio - includes the Entune Multimedia Bundle (6.1-in. touch-screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, and integrated backup camera display (Prius Two and Prius Two Eco)

• Entune Premium Audio with Integrated Navigation and App Suite - includes the Entune Multimedia Bundle (7-in. high-resolution touch-screen with split screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, Entune App Suite, HD radio™, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month Complimentary Trial, Gracenote album cover art, and integrated backup camera display. Access to Entune services is subscription free. See toyota.com/entune for details. (Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Entune Premium JBL Audio with Integrated Navigation and App Suite - includes the Entune Multimedia Bundle (7-in. high-resolution touch-screen with split screen display, AM/FM CD player with MP3/WMA playback capability, 10 JBL GreenEdge speakers in 6 locations, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, Entune App Suite, HD radio™, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month Complimentary Trial, Gracenote album cover art, and integrated backup camera display. Access to Entune services is subscription free. See toyota.com/entune for details. (Available as part of the Premium Convenience Package available on Prius Four and Prius Four Touring)

Safety

• Front passenger seat cushion, driver and front passenger seat-mounted side airbags, driver's knee airbag, and front and rear curtain shield airbags

• Toyota Safety Sense P (TSS-P)1 - Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams and Full-Speed Dynamic Radar Cruise Control (Prius Three Touring, Prius Four Touring and available as part of the Advanced Technology Package available on Prius Three and Prius Four)

• Intelligent Parking Assist (IPA) with Intelligent Clearance Sonar (ICS) (Available as part of the Premium Convenience Package available on the Prius Four and Prius Four Touring)

• Blind spot monitor (BSM) with Rear Cross-Traffic Alert (RCTA) (Prius Four and Prius Four Touring)

2016 Toyota Prius Key Features

Performance

• 1.8L 4-cylinder aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i)

• Electronically controlled Continuously Variable Transmission (ECVT)

• EV/ECO/POWER modes

• Permanent magnet AC synchronous motor

• Sealed Nickel-Metal Hydride (Ni-MH) on Prius Two Only

• Lithium-Ion on remaining 5 models

• Sequential multi-point EFI with Electronic Throttle Control System with intelligence (ETCS-i)

• Double wishbone rear suspension

Exterior

• New Colors: Hypersonic Red (3T7), Blue Crush Metallic (8W7), Midnight Black Metallic (218) and Magnetic Gray Metallic (1G3)

• Bi-LED projector low- and high-beam headlights (low- and high-beam in a single lamp) with auto on/off feature (auto off only feature on Prius Two)

• LED clearance lamps, integrated LED fog lights and LED accent lights (Prius Three Touring and Prius Four Touring)

• LED tail and stop lights

• 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires (Prius Two)

• 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires (Prius Two Eco, Prius Three and Prius Four)

• 17-in. 5-spoke alloy wheels with P215/45R17 tires (Prius Three Touring and Prius Four Touring)

• Color-keyed roof-mounted shark-fin antenna

• Power tilt/slide moonroof with sliding sunshade (Available as part of the Advanced Technology Package available on Prius Three and Prius Four)

Interior

• Available 8-way power adjustable driver's seat with power lumbar (Prius Four and Prius Four Touring)

• Available SofTex-trimmed seats and steering wheel

• Black center console with armrest and storage compartment, white accent on steering wheel and shifter (Prius Two and Prius Two Eco)

• White center console with armrest and storage compartment, white accent on steering wheel and shifter (Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Cargo area lightweight tonneau cover (Prius Two, Prius Two Eco, Prius Three, Prius Three Touring)

• Cargo area tonneau cover (Prius Four and Prius Four Touring)

• Two front and two rear cupholders; two front and two rear bottle holders

• Smart-flow climate control system with pollen filtration

In-Cabin Technology

• 4.2-in. Color Dual Multi-Information Display with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, Climate Control, Driver support systems, audio system content, and navigation system content

• Full-Color Head-Up Display (HUD) with speedometer, navigation3 and Hybrid System Indicator (Available as part of the Advanced Technology Package available in Prius Three and Prius Four)

• Qi-compatible wireless smartphone charging with charge indicator light (Standard on Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Entune Audio - includes the Entune Multimedia Bundle (6.1-in. touch-screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, and integrated backup camera10 display (Standard on Prius Two and Prius Two Eco)

• Entune Premium Audio with Integrated Navigation and App Suite - includes the Entune Multimedia Bundle (7-in. high-resolution touch-screen with split screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, Entune App Suite, HD radio, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month Complimentary Trial, Gracenote album cover art, and integrated backup camera display. Access to Entune services is subscription free. See toyota.com/entune for details. (Standard on Prius Three, Prius Three Touring, Prius Four and Prius Four Touring)

• Entune Premium JBL Audio with Integrated Navigation and App Suite - includes the Entune Multimedia Bundle (7-in. high-resolution touch-screen with split screen display, AM/FM CD player with MP3/WMA playback capability, 10 JBL GreenEdge speakers in 6 locations, auxiliary audio jack, USB 2.0 port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology), Siri Eyes Free, Entune App Suite, HD radio, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio with 3-month Complimentary Trial, Gracenote album cover art, and integrated backup camera display. Access to Entune services is subscription free. See toyota.com/entune for details. (Available as part of the Premium Convenience Package available on Prius Four and Prius Four Touring)

Safety

• Driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, passenger seat cushion airbag, driver knee airbag, and front and rear side curtain airbags

• Smart Key System with Push Button Start and remote illuminated entry

• Star Safety System

• Vehicle Proximity Notification System (VPNS)

• Available Safety Connect

• Toyota Safety Sense P (TSS-P) - Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams and Full-Speed Dynamic Radar Cruise Control (Standard on Prius Three Touring, Prius Four Touring and available as part of the Advanced Technology Package available on Prius Three and Prius Four)

• Intelligent Parking Assist (IPA) with Intelligent Clearance Sonar (ICS) (Available as part of the Premium Convenience Package available on the Prius Four and Prius Four Touring)

• Blind spot monitor (BSM) with Rear Cross-Traffic Alert (RCTA) (Standard on Prius Four and Prius Four Touring)

Value

• ToyotaCare for 2 years or 25,000 miles, whichever comes first

• Roadside Assistance for 3 years, unlimited miles

Toyota Prius Awards

• 95% of All Toyota Prius Models Sold Since 2006 Are Still on the Road

• Best-selling hybrid in America

2016 Toyota Prius Key Competitive Advantages

Fuel Economy Estimates
2016 Prius has an EPA estimated fuel efficiency of 54 city/50 highway MPG except for the exceptionally fuel efficient Prius Two which EPA estimates at 58 city/53 highway MPG

More Amenities
2016 Prius features standard touch screen audio display, Siri Eyes Free, integrated backup camera3 display and 4.2-in. color dual Multi-Information Display with customizable screens - most of which are not available on many key competitor vehicles.

Cargo Volume
Prius stands out for its versatility, offering 27.4 cu. ft. of cargo capacity4 on models with a tire repair kit and 24.6 cu. ft. on models with temporary spare tires.

Airbags
Prius is equipped with 8 airbags including a standard driver’s knee airbag and front passenger seat cushion airbag5.

ToyotaCare
Like all Toyotas, 2016 Prius comes with ToyotaCare for 2 years or 25,000 miles, whichever comes first; Roadside Assistance however is for 3 years, unlimited miles.

Competitors

2016 Ford C-MAX Hybrid SEL

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Key Takeaways

Higher EPA Estimates: Saving comes standard with the 2016 Prius Three thanks to a 54 MPG city/50 MPG highway EPA rating. The Ford C-MAX Hybrid SEL misses the mark with its 42 MPG city/37 MPG highway performance.

Convenience: For Prius Three owners, standard technology features aren't limited to its interior. With choice standard features like Qi wireless charging7, HD radio, navigation and backup camera, drivers can go anywhere with technology designed to meet their everyday needs. The C-MAX Hybrid SEL does not have comparable standard features. C-MAX Hybrid SEL owners, however, can upgrade to the Premium Audio and Navigation Package for $1,360 which includes navigation and HD radio.

Advanced Safety Features: Modern Prius Three drivers will benefit from the available Toyota Safety Sense P (TSS-P) package of safety technologies like Pre-Collision System (PCS) with Pedestrian Detection function, Lane Departure Alert (LDA) with Steering Assist function, Automatic High Beams (AHB), and Full-Speed Dynamic Radar Cruise Control (DRCC). Advanced safety technologies like these are not available on the C-MAC Hybrid SEL. Additionally, remember that Prius Three's Advanced Technology package also includes power tilt/slide moonroof with sliding sunshade and full-color Head-Up Display.

2016 Ford Fusion Hybrid SE

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Key Takeaways

Technology: Prius Three owners have access to technology that matches their lifestyle with standard features likes a customizable 7-in. touchscreen with integrated navigation and Qi wireless charging. The Ford Fusion Hybrid SE does not have comparable standard features. Fusion Hybrid SE owners, however, can upgrade to two driver configurable 4.2-in. screens with the SE MyFord Touch Hybrid Technology package for $485 due to a discount on the package. Fusion Hybrid SE owners can also purchase voice-activated navigation (which requires the SE MyFord Touch Hybrid Technology package) for $1,280.

Convenience: Prius Three owners have the luxury of unlocking and starting their vehicle without ever having to take out their keys thanks to the standard Smart Key System on three doors with push button start and remote illuminated entry. Fusion Hybrid SE owners can upgrade to the Intelligent Access with push-button start (which requires the 502A value package) for $3,055.

More Storage Volume: With 12.6 cu. ft. more cargo capacity4 than the Fusion Hybrid SE (24.6 cu. ft. for Prius Three vs. 12.0 cu. ft. for Fusion SE), Prius Three drivers enjoy more options and more versatility when transporting items.

Advanced Safety Features: Modern Prius Three drivers will benefit from the available Toyota Safety Sense P (TSS-P) package of safety technologies like Pre-Collision System (PCS) with Pedestrian Detection function, Lane Departure Alert (LDA) with Steering Assist function, Automatic High Beams (AHB), and Full-Speed Dynamic Radar Cruise Control (DRCC) as part of the Advanced Technology package for $1,935. Fusion Hybrid SE owners can upgrade to similar systems through a variety of required packages for $4,670. Keep in mind, however, that Prius Three’s Advanced Technology package also includes power tilt/slide moonroof with sliding sunshade and full-color Head-Up Display.

2016 Hyundai Sonata Hybrid SE

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Key Takeaways

Higher EPA Estimates: Engineered to help owners save, the 2016 Prius Three is rated at 54 MPG city/50 MPG highway/52 MPG combined EPA estimate. The Hyundai Sonata Hybrid SE is rated at 40MPG city/44 MPG highway/42 MPG combined performance.

More Storage Volume: With 11.3 cu. ft. more cargo capacity than the Fusion Hybrid SE (24.6 cu. ft. for Prius Three vs. 13.3 cu. ft. for Fusion SE), Prius Three offers owners more variety when packing and carrying items in their vehicle.

Technology: Prius Three owners have technology within arm's reach to help them stay connected with their world due to standard features like a customizable 7-in. touchscreen with integrated navigation and Qi wireless charging7. Such convenient technology features are not standard or available for purchase on the Sonata Hybrid SE, which is equipped with a 5-in. touchscreen.

Advanced Safety Features: Prius Three drivers can upgrade to the newest Toyota package of safety technologies called Toyota Safety Sense P (TSS-P) which includes Pre-Collision System (PCS)11 with Pedestrian Detection function, Lane Departure Alert (LDA) with Steering Assist function, Automatic High Beams (AHB), and Full-Speed Dynamic Radar Cruise Control (DRCC) as part of the Advanced Technology package for $1,935. These features are not available on the Sonata Hybrid SE.

2016 Chevrolet Volt LT

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Key Takeaways

Higher EPA Estimates: The 2016 Prius Three is rated at 54 city/50 highway/52 combined MPG rating. The Chevrolet Volt LT simply misses the mark, only offering a 43 city/42 highway/42 combined MPG performance.

Advanced Safety Features: For an MSRP of $1,935, Prius Three owners can have to the latest Toyota package of safety technologies called Toyota Safety Sense P (TSS-P). This includes Pre-Collision System (PCS) with Pedestrian Detection function, Lane Departure Alert (LDA) with Steering Assist function, Automatic High Beams (AHB), and Full-Speed Dynamic Radar Cruise Control (DRCC) as part of the Advanced Technology package for $1,935. This package also includes power tilt/slide moonroof with sliding sunshade and full-color Head-Up Display. None of these features are available on the Chevrolet Volt LT.

More Room To Maneuver: Built to meet terrain challenges of all shapes and sizes, the 2016 Prius Three provides owners with a 33.5 ft. turning radius-a shorter trip around any bend than the 36.4 ft. circle from the Chevy Volt LT.