2016 Toyota Rav4

Versatility Personified

2016 RAV4 FEATURES A NEW SE GRADE, NEW SEGMENT-ONLY HYBRID POWERTRAIN OPTION, UPDATED EXTERIOR/INTERIOR STYLING, NEW CONVENIENCE/SAFETY TECHNOLOGY, AND IMPROVED RIDE COMFORT.

Why buy a 2016 Toyota Rav4?

While labeled a minor redesign, the 2016 RAV4 change points go well beyond minor and include updated exterior styling for a more dynamic SUV appearance, improved interior materials and increased soft-touch padding, impressive safety and convenience technology, suspension changes for a more stable/comfortable ride, increased sound insulation for a quieter cabin, a new SE grade, and an all-new fuel-efficient yet powerful Hybrid powertrain option. With capable AWD available and the wealth of versatile features, RAV4 is built to be fun to drive and ready for adventure.

Fun to Drive

Conventional RAV4's 6-speed Electronically Controlled automatic Transmission with sequential shift mode gives drivers smooth, manual-like control of the transmission, and its selectable Drive mode switches lets drivers choose between Normal, Sport and ECO modes to suit their styles. Sport mode decreases power steering assistance to increase road feel for the driver, sharpens throttle response and offers higher revs for a more dynamic driving experience. On AWD models, torque transfer to the rear wheels will start from the moment the steering wheel is turned in all modes (previously only in Sport mode). The Dynamic Torque-Control AWD System, with feedback from driver steering input, will adjust automatically to a 90:10 front/rear torque distribution to reduce the load on the front tires. If later an actual understeer develops, torque transfer to the rear wheels is automatically increased by up to 50%, further reducing front tire loading to provide improved lateral grip and control in turns.RAV4 now offers a segment only Hybrid powertrain with power and fuel efficiency.

Dynamic Exterior

The 2016 RAV4 has a more dynamic exterior with projector-beam headlights in front. SE and Limited feature LED headlights and DRLs. Front and rear skid plate garnishes are standard. A raised hood continues onto the beltline for a strong SUV stance. Standard roof rails add to the vehicle’s versatility. A redesigned rear bumper with less black molding and the new lower trim garnish on the tailgate create a wide stance and higher horizontal axis. The all-new SE grade adds a unique front bumper, honeycomb grill, black luster external trim components, and 18-in. sport alloy wheels. An optional SE S-Code Paint Treatment includes a silver front and rear lower bumper, rocker panel and overfenders with black rear skid plate garnish instead of black moldings.

Comfortable Cabin

RAV4 offers an extra level of comfort with dual-zone automatic climate control standard on XLE, SE and Limited, and standard heated front seats on SE and Limited. Soft-touch padding was added to the lower dash on all grades, and front door upper armrests on XLE, SE and Limited. Plus, each grade offers a reclining rear seat, offering backseat passengers added convenience. RAV4 also has a spacious interior with 73.4 cu. ft. of cargo space.

Upscale Technology

When it comes to technology, RAV4 features a variety of impressive connectivity features including standard Bluetooth wireless technology, auxiliary and USB 2.0 port with iPod connectivity, advanced voice recognition, available Scout GPS Link, available Siri Eyes Free and available Entune App Suite. For 2016, even more sound damping materials have been placed strategically to help block outside noise, and an acoustic noise-reducing front windshield helps maximize listening enjoyment inside the cabin from RAV4's offered lineup of Entune Audio head units.

Safety on all Grades

As with all Toyotas, RAV4 comes standard with Star Safety System. It is equipped with eight standard airbags including a driver knee airbag and front passenger seat cushion airbag. Hill Start Assist Control (HAC) is now on RAV4 and standard on all grades. Trailer-Sway Control (TSC) is new and standard on all grades except SE. Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) comes standard on SE and Limited, and is available on XLE. Front and rear Parking Assist Sonar comes standard on Limited and is available on XLE and SE. Plus, Limited features Toyota Safety Sense P, which includes Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist function, Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC), to help provide even more peace of mind (available on XLE and SE).

What's New on the Toyota Rav4 for 2016?

Performance

• On Hybrid Models: New 2.5-liter Atkinson-cycle 4-cylinder DOHC 16-valve with VVT-i, 194 net system hp; standard on XLE Hybrid and Limited Hybrid

• On Hybrid Models: New Electronic On-Demand AWD with intelligence (AWD-i); standard on XLE Hybrid and Limited Hybrid

• On Hybrid Models: Electronically controlled Continuously Variable Transmission (ECVT) with sequential shift mode; standard on XLE Hybrid and Limited Hybrid

• EV drive mode1 for Hybrid models

• Updated front and rear suspension (struts and coil springs) for improved comfort and stability

Exterior

• Front: Redesigned from the hood line down. New headlamp assemblies and bumper

• Side body: Redesigned wheel well and side body molding, roof rails now standard for all grades, blind spot mirrors2 on LE and XLE, and chrome outside door handles on Limited

• New/redesigned wheels for all grades

• Rear: Updated rear bumper, tailgate lower garnish, taillight assemblies and color-keyed roof-mounted shark fin antenna

• Front and rear skid plate garnish standard for all grades

• New exterior colors: Electric Storm Blue (8X7), Black Sand Pearl (209), Black Currant Metallic (9AH), Silver Sky Metallic (1D6) (Colors vary by grade, refer to Colors/Trims)

• Discontinued exterior colors: Blue Crush Metallic (8W7), Pyrite Mica (4T3), Classic Silver Metallic (1F7) for conventional grades (still available for new Hybrid grades)

• New SE grade exterior color option: Available S-Code Paint Treatment (SX option) - includes silver front and rear lower bumper, rocker panel and over fenders with black front and rear skid plate garnishes

• Discontinued Blizzard Pearl Premium Package (AP)

• Height-adjustable power liftgate with memory and jam protection now standard on XLE, SE and Limited; six preset height adjustments can now be selected using the steering wheel mounted 4-way switch and MID Settings Menu

Interior

• New interior colors: Nutmeg (40), Cinnamon (30)

• SE interior colors: Black (20) or SE unique color Black/Cinnamon (30); both options feature contrast stitching (stitching is also unique to SE)

• Discontinued interior colors: Terracotta (30), Latte (40)

• New trim on shifter plate and door control bezels for all grades

• Updated fabric seat material on LE and XLE grades - thicker for higher durability

• Soft-touch padding, material added to the lower dash on all grades, and front door upper armrests in XLE and above

• Redesigned instrument clusters for all grades

• New instrument cluster mounted 4.2-in., full-color TFT Multi-Information Display (MID) on XLE and above

• New frameless auto-dimming rearview mirror with HomeLink® (including garage door status indicators) on Limited

• New 7-in., high-resolution touch-screen; standard on Limited, available on XLE and Limited

• Blue LED illumination on the lower center console

• Updated center console storage box now with a new tray

• New second-row 12V auxiliary power outlet

• Enhanced, integrated cargo net system (now with multiple configurations) available on all grades

Safety

•Toyota Safety Sense P standard for Limited and available on XLE and SE - includes Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist function, Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC)

• Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) now standard on Limited and SE, available on XLE

• Front and rear Parking Assist Sonar comes standard on Limited and is available on XLE and SE

• Updated Vehicle Stability Control (VSC) actuator to enhance brake feel (more linear)

• Trailer-Sway Control (TSC) added for all grades except SE

• Hill Start Assist Control (HAC) added for all grades

2016 Toyota Rav4 Key Features

Performance Options

• Conventional: 176-hp 2.5L DOHC 16-valve 4-cylinder engine with dual Variable Valve Timing with intelligence (dual VVT-i) (2AR-FE)

•6-speed Electronically Controlled automatic Transmission with intelligence (6ECT-i)

•Steering wheel mounted paddle shifters (SE)

•Front-Wheel Drive with Automatic Limited Slip Differential (Auto LSD)

•Available Dynamic Torque Control AWD

•Segment ONLY Hybrid: 194-hp 2.5L 4-cylinder Atkinson-cycle DOHC 16-valve with VVT-i (2AR-FXE) (XLE and Limited)

•Standard Electronic On-Demand AWD with intelligence (AWD-i) (Hybrid grades)

•Normal, Sport, ECO and EV1 drive modes

•Sport-tuned shock absorbers and springs (SE)

Interior

• Entune Audio with integrated backup camera25 with projected path

• 4.2-in. TFT Multi-Information Display (XLE, SE and Limited)

• Dual zone automatic climate control (XLE, SE and Limited)

• Power tilt/slide moonroof with sunshade (XLE, SE and Limited)

• 60/40 split, sliding, reclining, fold-flat second-row seat with center armrest

• SofTex-trimmed seating with two-stage heated front seats (SE and Limited), memory function on Limited

• Smart Key System with Push Button Start and remote power liftgate function (standard on RAV4 Hybrid XLE, SE and Limited gas and Hybrid, available on RAV4 XLE gas)

• HomeLink (Limited)

Safety & Security

• 8 standard airbags including driver knee airbag24 and front-passenger seat cushion airbag24

• Two LATCH locations

• Star Safety System

• Toyota Safety Sense P Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist function, Auto High Beams (AHB)7 and Dynamic Radar Cruise Control (DRCC) (Limited, available on XLE and SE)

• Front and rear Parking Assist Sonar (Limited, available on XLE and SE)

• Blind Spot Monitor with Rear Cross-Traffic Alert (SE and Limited, available on XLE)

• Hill Start Assist Control (HAC)

• Trailer-Sway Control (TSC)

• Driver and front passenger Whiplash-Injury-Lessening (WIL)27 seats

• Engine immobilizer

• Available Advanced Technology Package including Bird's Eye View Camera with Perimeter Scan, overhead 360 degree view in drive and reverse, and curb view

Exterior

• Color-keyed rear spoiler and roof-mounted shark fin antenna

• Projector beam headlights and Daytime Running Lights (DRL) (LED on SE and Limited)

• Washer-linked variable intermittent windshield wiper and intermittent rear window wiper (XLE, SE and Limited)

• Height-adjustable power liftgate with memory and jam protection (XLE, SE and Limited)

• Available S-Code Paint Treatment - includes silver front and rear lower bumper, rocker panel and over fenders with black rear skid plate garnish (SE)

Value

• Best-in-class city and combined EPA-estimated fuel economy ratings

• ToyotaCare, including factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first

• Roadside Assistance for 2 years, unlimited miles

Toyota Rav4 Awards

• 2016 Toyota RAV4 is an IIHS Top Safety Pick+ with optional front crash prevention

• One of the Top 10 Most Affordable SUVs of 2015 by KBB.com

• 90% of RAV4s Sold in the Last Ten Years Are Still on the Road3

• 2015 SmartChoice Operating Costs Winner by IntelliChoice

• 2015 Lowest Maintenance Costs Winner by IntelliChoice

• 2016 Toyota RAV4 received the NHTSA 5-Star Overall Safety Rating

• The 2016 Toyota RAV4 Hybrid was named Best Hybrid SUV for the Money by U.S. News & World Report

Key Competitive Advantages

Styling RAV4 has unique exterior design cues for a strong, dynamic SUV look that makes it stand out against the crossover competition. Enhanced interior materials and color options take that even further.

Entertainment and Convenience Technology Customers will be pleased with the available technology offered on RAV4, especially the 7-in. audio display, Bird's Eye View Camera with Perimeter Scan and Entune® App Suite. Plus, RAV4 offers available Entune™ Premium JBL Audio, which ups the speaker count to 11. Most of the competition can't keep up.

Versatility When it comes to versatility, RAV4 offers customers more with a proven AWD option, multiple driving modes, generous cargo capacity, sporty SE models and fuel-efficient yet powerful Hybrid models that sets it apart from the rest.

SafetyWith eight standard airbags, Star Safety System, Hill Start Assist Control (HAC) and Trailer-Sway Control (TSC) (standard on all grades except SE), RAV4 helps provide owners with peace of mind. It also offers advanced safety features like a Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) and front and rear Parking Assist Sonar. RAV4 even adds to this already impressive safety list with the all-new Toyota Safety Sense P, which features Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist function, Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC) (Limited, available on XLE and SE).

Toyota QDR And ValueToyota's fourth-generation RAV4 continues the tradition of Quality, Durability and Reliability, helping keep ownership costs low with competitive EPA-estimated fuel economy ratings for the Conventional models, segment-leading city and combined EPA-estimated fuel economy ratings on Hybrid models, and ToyotaCare's no-cost scheduled maintenance plan for two years or 25,000 miles, whichever comes first.

Competitors

2016 Ford Escape SE AWD

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Key Takeaways

Utility: With 73.4 cu. ft. (behind front seatbacks with rear seats folded down), standard roof rails and height-adjustable power liftgate, the RAV4 offers 8 more cubic feet of cargo space then the Escape's 65.4. (You could fit a mini fridge in 8cu. feet)

Luxurious: Standard power tilt/slide moonroof with premium cabin materials plus standard dual-zone climate control and Connected Navigation. None of these are standard on Escape SE

Peace of Mind: 8 airbags (vs. Escape's 7) including front passenger seat-cushion airbag with available Toyota Safety Sense P. Comparable suite of systems not available on Escape SE

2016 Honda CR-V EX AWD

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Key Takeaways

Utility: More cargo volume 73.4 cu. ft. (behind front seatbacks with rear seats folded down) vs. CR-V's 70.9 cu. ft. roof rails standard on all RAV4 trims, only available on CR-V EX-L and Touring trims. RAV4 XLE features standard height-adjustable power liftgate, CR-V only has standard on Touring and it is not height adjustable

Interior Materials: While CR-V EX has heated front seats, RAV4 XLE has an interior with soft-touch padding on more surfaces, including upper doorsills vs. CR-V's plastic (even on its top grade Touring model)

Technology: RAV4 XLE has standard Entune Audio Plus with Connected Navigation including Scout GPS Link, Siri Eyes Free, and HD Radio. Navigation and HD Radio are only available as extra-cost options on CR-V EX-L

Safety: RAV4 XLE has standard 8 standard airbags vs. CR-V's 6. RAV4 XLE has available Blind Spot Monitor with Rear Cross-Traffic Alert

2016 Mazda CX-5 Touring AWD

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Key Takeaways

Convenience: Dual zone automatic climate control, heated outside mirrors, and height-adjustable power liftgate are all standard on RAV4 XLE (features not available on CX-5 Touring)

Technology: RAV4 XLE features standard Connected Navigation2 via Scout GPS Link. Navigation is only available on CX-5 Touring as part of the Touring Technology Package, which costs MSRP $1,625

Safety: RAV4 XLE features standard Star Safety System, more standard airbags (8 vs. 6), and available Toyota Safety Sense P. No comparable safety system is offered on the CX-5 Touring

2016 Subaru Forester 2.5i Premium AWD

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Key Takeaways

Convenience: RAV4 XLE (73.4 cu. ft.) has more cargo space1 than Forester (68.5 cu. ft.). It features dual-zone automatic climate control and power liftgate, which are both unavailable in the Forester 2.5i Premium

Styling: RAV4 XLE is stylish and athletic on the outside with 17-in. alloy wheels and projector-beam headlights, and while Forester has 17-in. alloy wheels it only has reflector style headlights

In-Cabin Technology: Entune Audio Plus with Connected Navigation via Scout GPS Link provides you with directions, traffic-based commute information and hands-free voice commands. Forester 2.5i Premium does not feature standard navigation and makes it available as part of a MSRP $1,895 package

2016 Nissan Rogue SV AWD

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Key Takeaways

Convenience: Height-adjustable power liftgate and power/tilt moonroof come standard on the RAV4 XLE AWD. Rogue SV AWD offers a power panoramic moonroof as a MSRP $1,320 option and a power liftgate as part of the MSRP $1,620 SV Premium Package

Cost of Ownership: RAV4 XLE AWD has a $1,527 lower IntelliChoice 5-year cost of ownership over the Rogue SV AWD

Peace of Mind: 8 airbags vs. Rogue's 6. Toyota Safety Sense P is available on the RAV XLE AWD; a similar system is available only on the top-of-the-line Rogue SL

2016 Chevrolet Equinox 1LT AWD

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Key Takeaways

Fuel Efficiency: RAV4's EPA rated MPG of 22/29/25 has a 2-mpg advantage in city AND combined EPA ratings over Equinox’s 20/29/23. Savings that add up

Agility: Lighter weight (3585 lbs. vs. 3926 lbs.) and tighter turning circle (34.8 ft. vs. 40.0 ft.)

Value: Lower MSRP14 than the Equinox LT AWD (by $1,425). “Above Average: value rating vs. “Average” for the Equinox and lower 5-year cost of ownership13 (price advantage of $2,580)

2016 Jeep Cherokee Latitude 4WD

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Key Takeaways

Value: RAV4 XLE AWD has an IntelliChoice “Above Average” value rating and a $3,179 lower 5-year cost of ownership over the “Below Average” value-rated Cherokee Latitude AWD

Utility: RAV4 XLE has more total cargo volume 73.4 cu. ft. (behind front seatbacks with rear seats folded down) vs. Cherokee's 54.9 cu. ft. (one of the smallest in the compact SUV segment)

Safety: RAV4 XLE AWD has available Blind Spot Monitor15 with Rear Cross-Traffic Alert and TSS (P) active safety suite, whereas Cherokee Latitude offers no such systems