2018 Toyota Prius Review

An Icon of Efficiency Makes a Bold Statement. When Prius launched in 1997, it faced lofty expectations as one of the pacesetters of an automotive revolution that paved the road to greener cars. Now entering its third decade of production, it’s still shattering all of those expectations. Along the way, it has become a modern icon of eco-friendliness, thanks to a tradition of making statements with its efficient solutions.

New for 2018 - Given the already-outstanding design and generous standard equipment found on Prius, 2018 sees few noteworthy changes. Prius Four and Four Touring each receive an 11.6-in. multimedia tablet display as standard equipment, however, further bolstering their arguments as a tremendous value.

The Bottom Line - Prius continues the proud tradition of its name as it charges into 2018. The bold look and sleek, aerodynamic shape, designed to both win over crowds and cheat the wind, is retained. So, too, is the dramatic front-end lighting that speaks to the car’s technical and efficient ethos. Of course, as a Toyota, Prius also brings to the table an excellent reputation for quality, durability and reliability, not to mention its world-class fuel efficiency.


Starting MSRP $23,475

Key Features

  • 15-in. 5-spoke alloy wheels with full wheel covers
  • Entune™ Audio with 6.1-in. touch-screen
  • Smart Key System7 on driver’s door with Push Button Start

Every single feature comes standard, meaning that with Prius One you get advanced technologies at an affordable price. This is anything but entry level.

Starting MSRP $24,685

Key Features

  • 6-way adjustable driver’s seat and 4-way adjustable front passenger seat
  • Available appearance package
  • Temporary spare tire

With added comfort and the option of further enhancing Prius’ looks, Prius Two is where the fun begins.

Two Eco
Starting MSRP $25,165

Key Features

  • Bi-LED projector low- and high-beam headlights with auto on/off feature
  • EPA-estimated 58/53 mpg (city/highway)
  • Smart Key System7 on three doors with Push Button Start and remote illuminated entry

Prius Two Eco is the most fuel-efficient Prius, offering up to an EPA-estimated 58 city mpg8 while adding in tech features like LED headlights.

Starting MSRP $26,735

Key Features

  • Qi-compatible wireless smartphone charger
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • Available Advanced Technology Package

Prius’ bold design is combined with plenty of options that make everyday driving more enjoyable, like Entune™ Premium Audio and the available Advanced Technology Package.

Three Touring
Starting MSRP $28,115

Key Features

  • SofTex®-trimmed front seats with seatback pockets
  • Integrated LED fog lights and accent lights
  • Touring grade unique rear bumper treatment

With unique exterior visual treatments, upgraded interior trim and integrated fog lights, Three Touring brings to light the sporty and sophisticated aspects of Prius.

Starting MSRP $29,685

Key Features

  • 11.6-in HD multimedia tablet display
  • Available Entune™ Premium JBL® Audio
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver’s seat

With top-of-the-line luxury features like heated seats, premium audio options, and a state-of-the-art HD multimedia display, Prius Four shatters the myth that environmentally-friendly vehicles can’t also be luxurious.

Four Touring
Starting MSRP $30,565

Key Features

  • 17-in. 5-spoke alloy wheels
  • 11.6-in. HD multimedia tablet display
  • Available Premium Convenience Package

Combining all the visual treatment options from Three Touring and the refinement and technology of Four, Prius Four Touring truly offers the best of both worlds for those that desire performance and technology.

Competitive Comparison

Safety is Standard
Toyota Safety Sense™ P (TSS-P) comes standard on every Prius, complete with Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams and Full Speed Dynamic Radar Cruise Control. With other cars in this segment, such features generally either come at an additional cost or are altogether unavailable.

Technology You Can Clearly See
The available 11.6-in. HD multimedia display in Prius differentiates it from comparable vehicles, with a large, high-resolution, tablet-style display built right into the console. It’s standard on Prius Four and Four Touring, lending the car a high-tech vibe befitting its advanced engineering.

Blows the Competition Away
Aerodynamics is at the core of Prius’ legendary efficiency. Toyota’s engineers spent countless hours in wind tunnels carefully honing the car’s one-of-a-kind lines so that it can slice through wind with as little resistance as possible. The result is a 0.24 coefficient of drag, which ranks among the very best on the road today.

Light Up the World in Front of You
LED lighting is both energy efficient and able to be aimed with a high degree of precision — providing a crisp and well-lit view of the road ahead. As a standard feature on every Prius, it’s a very clear and easy-to-see edge over competitors that often charge extra for anything other than traditional halogen lighting.

Keep Your Head Up
With an available Color Head-Up Display (HUD) that displays your speed, navigation directions and a Hybrid System Indicator right before your eyes on the windshield, there’s less need to look anywhere but the road ahead. Very few cars today offer such a comprehensive and multi-color HUD without also commanding a premium price point.

Model Review


2017 Toyota Prius was named one of Kelley Blue Book’s KBB.com Top 10 most awarded cars of 2017.

The (2017) Prius received a 2017 5-Year Cost to Own Award from Kelley Blue Book's KBB.com

The 2017 Prius was named Best Hybrid Car for the Money by U.S. News & World Report.

2018 Toyota Prius is an Insurance Institute for Highway Safety TSP.

2017 Prius was named an Excellent Value by IntelliChoice.

2017 Prius was named a Lowest Operating Costs winner by IntelliChoice.

2017 Prius was named a SmartChoice Maintenance Costs winner by IntelliChoice.

2017 Prius was named a Lowest Fuel Costs winner by IntelliChoice.